it's summertime and the alfresco living is easy

© Brand Belief & Gastro Alfresco promoting a sensible and informed attitude towards the enjoyable and responsible consumption of alcohol and food.

What a Summer it was!

The Summer of 2012 started off with the magnificent Diamond Jubilee celebrations and then unfortunately, England only managed to make it to the UEFA Quarter Finals.

Subsequently there was the Olympics and Paralympics where Team GB did incredibly well coming 3rd in the Olympics & 2nd in the Paralympics with an incredible overall medal total making this the most successful ever Olympics and summer of sport for the UK.

Along the way there was some sunny weather, but then there was an awful lot of rain. Yes it was an unusual summer but at least there was some more sun towards the end which helped a bit!

It was also a great year for the 16th Gastro Alfresco campaign and its Alfresco Experience RoadShow which visited Tesco Extras across the UK, ending up at Tesco Extras in Southend & Northampton South.

So we were delighted with our 16th summer campaign, we had some really cool brand partners, a great new RoadShow and we also had time for fun as well with the Alfresco Garden Games!

Yes all in all its been a great summer, despite the weather! So remember that even in tough economic times, alfresco eating & entertaining remains fun and affordable - so as we say “it’s summertime and the living is easy” just chill & enjoy!

Here’s what’s happened in summer 2012 on the RoadShow

& in the Alfresco Games!

We’ve selected some of the best pics from the week’s events and there’s more on the RoadShow and

Alfresco games pages, so watch-out and see if you’re featured! 

Check out our Gorgeous & affordable alfresco recipes, just perfect for summer!

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